Our Guiding Values are a very real and very visible part of our company culture. The high ethical standards represented in these values are expected from employees at every level of our organization. If there is any one thing that serves as the backbone of our business philosophy, it is our Guiding Values. These values are composed of six tenets
Recognize the value and contribution of each individual, and demonstrate concern for the health, safety, and well-being of employees and their families.
Satisfy our customers with quality products and services, while providing the highest value.
Taking Responsibility for our actions. The synergy between our team, clients and partners is a guarantee of mutual success.
Maximize the use of our resources to maintain profitability and to support continued growth.
Conduct business ethically, honestly, and fairly, and treat everyone with respect.
Use creativity, teamwork, and continuous improvement to a�?find a better way”.
To become one of the most successful, respected and leading specialty retailer of apparel, footwear, accessories, Bikes, BMX and hard goods for skateboarding for young men and women in UAE
To sustain profitable growth by providing the best access to the best core products from the industrya��s top leaders at the most competitive prices..and on time delivery.