OUR VALUES



Our Guiding Values are a very real and very visible part of our company culture. The high ethical standards represented in these values are expected from employees at every level of our organization. If there is any one thing that serves as the backbone of our business philosophy, it is our Guiding Values. These values are composed of six tenets

PEOPLE

Recognize the value and contribution of each individual, and demonstrate concern for the health, safety, and well-being of employees and their families.

QUALITY

Satisfy our customers with quality products and services, while providing the highest value.

RESPONSIBILITY

Taking Responsibility for our actions. The synergy between our team, clients and partners is a guarantee of mutual success.

PRODUCTIVITY

Maximize the use of our resources to maintain profitability and to support continued growth.

INTEGRITY

Conduct business ethically, honestly, and fairly, and treat everyone with respect.

INNOVATION

Use creativity, teamwork, and continuous improvement to a�?find a better way”.


OUR MISSION

To become one of the most successful, respected and leading specialty retailer of apparel, footwear, accessories, Bikes, BMX and hard goods for skateboarding for young men and women in UAE


OUR VISION

To sustain profitable growth by providing the best access to the best core products from the industrya��s top leaders at the most competitive prices..and on time delivery.